Results From the Field

The Problem

Phytesia is Europe's leading producer of hardy orchids, with an aggressive expansion into the UK and German markets. Their product catalogue was large, specialist, and growing — but organic visibility was near zero. UK organic daily visits sat at 20. A half-time FTE was manually enriching product content one SKU at a time. The UK Home & Garden market requires page-1 Google rankings to drive any meaningful volume — and Phytesia wasn't there.

What We Did

MashnLearn integrated IBM Watson's NLP and text-mining stack directly into Phytesia's product catalogue workflow. The AI scraped, structured, and enriched product content at scale — identifying top-performing keywords, generating SEO-optimised descriptions in English, and creating category-specific product pages. We also built a PPC-optimised content layer and coordinated the Google Shopping feed. Implementation: 10 days.

Multi-brand catalogue enrichment directly inside Odoo. MashnLearn processed product data for three brands simultaneously — Liewood (Scandinavian baby), Jonzac (organic cosmetics), Banwood (children's bikes) — generating localised product descriptions and pushing them into the Odoo product master. The engagement demonstrated the ERP-native integration model that is now the core of our coaching engagements.